These days, many people are making their Facebook Web Pages a personal place to promote themselves. Basically, Facebook Web Pages have become an online 'billboard' on this new way to communicate and network. The way to become a billboard is to have more and more friends, people linked to your profile. This is a money-making business. You are as worth as how many friends you have because marketers out there are looking at the potential exposure they can get through your regular postings.
Most people don't even know but, companies are actually paying individuals who have a 'popular' Facebook Web Page to promote their businesses. For example, nightclub owners find their new employees, such as promoters, through Facebook. If a person meets the 'requirements,' they can expect to get offers. So basically, regular people are becoming product endorsers through Facebook. Some clothing stores are sponsoring those so-called Facebook celebrities to post pictures wearing their products.
Those are just two examples of many ways to expose product without using traditional media. The evolution of online communication has helped marketers to increase exposure without spending the big bucks.
Yes definitely I actually blogged about how Facebook is making it's mark on the marketing world. If a company wants to become more well known and increase it's consumer base, Facebook would be a great way to start. So many networking opportunities and chances to communicate with others about your company.
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