Businesses' Success Through Using Social Media

Social media has obviously exploded this past year. Some social media sites have become adjectives!! (i.e.: I'll Facebook you) Having a personal page has surpassed just an individual sharing their pictures and status updates, but businesses have joined the social media trend too!

Businesses have extended their reach to current and potential consumers by being exposed on the social media train. A consumer simply clicks the "like" button on the business' Facebook page, and that allows the business to extend its reach to all of that individual's friends that the business would not have been able to reach in the first place. A recent example of social media tactics that has helped a business grow into success is the new night club at the Fontainebleau Resort in Miami Beach named Arkadia. Last month, during the club's grand opening, the club opened a twitter account: ARKADIA Miami. The club had a surprise performance by the number 3 top deejay in the world according to DJ Magazine charts: Tiesto!! The club heavily promoted the surprise performance through its twitter account and had hundreds of people show up, thus making the event extremely successful.

Getting Into the Consumer's Brain

Society has rigorously worked on getting into people's mind and thoughts. Each person's brain functions uniquely, but still exhibits same actions. 

As a marketer, understanding how a consumer's mind thinks is probably like finding gold. Yes, a consumer may express what he or she may want/need, but who knows if that though would truly drive consumer to the purchase point.....

Neuromarketing has possibly become the answer for marketers, business owners, etc. It's a way to finally understand consumers.Neuromarketing is simply the the study of certain stimuli in the human body and their reaction to elements of design in advertising (i.e.: ads, commercials, etc.). This type of study, in return will allow business owners and marketers have a accurate target market.

The United States has reached a time where almost everything is done over the Internet. The people born into the Generation Y are especially pushing the Internet as the main source of communication. This push has affected many companies, such as the automobiles and automobile insurance providers. Connecting with loved ones is as easy as looking through a small camera to speak live from a program such as Skype.

The Generation Y is more involved with the purchase decision-making process. Automobile companies and their insurance providers are currently blaming the Internet for Generation Y's disinterest in purchasing product. These companies must not blame the Internet for decrease in consumer purchases, but rather find a niche that will attract customers.