The United States has reached a time where almost everything is done over the Internet. The people born into the Generation Y are especially pushing the Internet as the main source of communication. This push has affected many companies, such as the automobiles and automobile insurance providers. Connecting with loved ones is as easy as looking through a small camera to speak live from a program such as Skype.

The Generation Y is more involved with the purchase decision-making process. Automobile companies and their insurance providers are currently blaming the Internet for Generation Y's disinterest in purchasing product. These companies must not blame the Internet for decrease in consumer purchases, but rather find a niche that will attract customers.