Social media has obviously exploded this past year. Some social media sites have become adjectives!! (i.e.: I'll Facebook you) Having a personal page has surpassed just an individual sharing their pictures and status updates, but businesses have joined the social media trend too!
Businesses have extended their reach to current and potential consumers by being exposed on the social media train. A consumer simply clicks the "like" button on the business' Facebook page, and that allows the business to extend its reach to all of that individual's friends that the business would not have been able to reach in the first place. A recent example of social media tactics that has helped a business grow into success is the new night club at the Fontainebleau Resort in Miami Beach named Arkadia. Last month, during the club's grand opening, the club opened a twitter account: ARKADIA Miami. The club had a surprise performance by the number 3 top deejay in the world according to DJ Magazine charts: Tiesto!! The club heavily promoted the surprise performance through its twitter account and had hundreds of people show up, thus making the event extremely successful.
That is so right! Great posting! I actually started to use Twitter to follow my favorite artists and know where and when they are performing and I manage to see Tiesto at the club you mentioned because of Twitter.
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